Short blog post today friends...
USP or Unique Selling Propositions mean different things to different people and companies. I have had opportunities to see first hand how businesses try to differentiate themselves. Nordstrom is know for customer service, Southwest as a fun airline, Walmart for low prices, Starbuck’s for creating a third place and sense of community.
Now, what does this have to do with photography? Well, each of them carefully craft their images lots of different ways: training, employee investments, technology, procurement policies, etc. They also present themselves consistently through imagery, the atmosphere they create in their stores, locations, advertisements, etc.
Just one thing to think about today... I know each of your businesses are unique in some way. How are you communicating that through images, press, PR, marketing, branding, etc.? Share your thoughts. I’d love to hear them.