Thursday, April 21, 2011

What is a unique image anyway?

Let me start this highly subjective topic with... “it depends”. Images have been created and recreated. Popular locations shot in every conceivable way. Models with talent agencies are shot repeatedly for different advertisements and promotions. Studio lighting techniques are similar. And what is even more interesting is that cell phone cameras allow anyone to snap a picture and have it on the web in 30 seconds.

How to make a unique image might be the wrong question. I think a different way to think about imagery is...

Where activities are uniquely yours and not available to the general public?

  • A few ideas for you...
  • Company sales, strategy, and other large meetings
  • Employee & community activities
  • Newsworthy events
  • What else?

How can you most effectively communicate your brand uniqueness?

  • A few more ideas for you...
  • Custom annual report images
  • Advertorial imagery destined for print (yes, I said print)
  • PR images destined for news outlets
  • What else?

How can you show value to your stakeholders?

  • Even more ideas for you...
  • Charity & community involvement
  • Team building activities
  • Award celebrations
  • What else?

What images communicate your brand, vision, and values? Something produced for you and your unique vision will always be more unique and communicate more of your company and brand. Of course, stock imagery is everywhere and readily and cheaply available, so where should you use that? But that’s another topic for another day.

In short, unique images start with you, your activities, and your brand. Create images for these and you’ll have unique images.

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